Product Designer & Experience Strategist with 7+ years across digital products, enterprise UX, and AI-powered experiences. From product strategy and UX design to adoption at scale.
Explore a few of my most impactful projects spanning Fintech, Web3, AI, and SaaS.
I'm a I'm a Product Designer & Experience Strategist with 7+ years of experience designing digital products across Fintech, WEB3, E-commerce, EdTech, Healthcare and SaaS.
More recently, I've been working at the intersection of AI, Microsoft 365, Copilot and Enterprise UX, designing experiencesthat help people understand, use and get value from complex technology.
I believe great products don't stop at the interface. They make complex technology feel simple.
Design isn't just how a product looks. It's how people understand it, use it and experience it.
I'm currently exploring opportunities in Product Design, AI UX and Enterprise Experience.
I've always been fascinated by how good design can make complicated things feel simple.
I've spent my career designing digital products across Fintech, SaaS, AI, Web3 and enterprise technology working from early product ideas through UX, interaction design and delivery.
More recently, my work has expanded into AI and enterprise experience, where I've been designing and enabling experiences around Microsoft 365, Copilot and new ways of working at scale.
What changed along the way
I started by designing products.
Then I learned that great UX isn't only about what happens inside the interface.
It's also about:
Start with people, their needs, context and the problem behind the brief.
Turn complex workflows, systems and information into intuitive experiences.
Create journeys, interactions and interfaces that balance user needs with business goals.
Prototype, test, learn and iterate before scaling.
Help people understand and confidently use what has been designed.
Use feedback, behavior and outcomes to continuously evolve the experience.
